Nigeria’s gaming group, YangaGames Technologies Limited has unveiled top Nigeria TV presenter, Chinedu Ani Emmanuel, popularly known as Nedu Wazobia and award-winning television and radio presenter, Simi Adejumo, better known as Simi Drey as brand ambassadors.
The duo were unveiled as part of activities for the firm’s launch of its disruptive mobile-friendly lotto platform, Yanga Lotto.
As part of pre-launch events, there was a Yanga Theme Song Challenge which received many entries with the first prize of N500,000. The winners were presented with their prizes during the unveiling ceremony.
The reward was extended to the 10th position, gifting the 1st runner-up with N150,000 prize money; the 2nd runner-up with N100,000 cash prize while the 4th to 10th positions received N10,000 each for their effort.
At the event held in Lekki, Lagos, Executive Chairman, Yanga Games Technologies, Derrick Kentebe said: “We are excited to present to the gaming public Nedu and SimiDrey as brand ambassadors of Yanga. The duo was chosen due to their persona which resonates with the brand identity as a fun, youthful, vibrant, trendy, entertaining, playful platform built for youths above 18 years and especially interested in the female segment.”
He added: “We picked these two influential personalities due to their mass appeal, huge following and brand values in the mass market as well as the social media community. We have selected these two influencers whom our target audience can easily identify with as we look forward to a mutually beneficial relationship with all our market segments.
“What we are trying to do with Yanga is to project a young, vibrant entertainment company and we have achieved that by bringing Nedu and Simi on board.
“Our plan is that in the next few months, Yanga Lotto will become a household name, and people will enjoy using our platform. I look forward to a bright future with our ambassadors.”
Speaking on the deal, Nedu, said: “I’m enthused to be found worthy to be crowned Mr. Yanga, a crown I would wear jealousy while ensuring the brand benefits from all media assets.
“I’ve been friends with the Yanga family for five years; I saw the vision and I knew what Kentebe had in mind and when he called me back, I needed not to ponder so much on it before accepting the offer. It excites me that this is inclusive; I think there is more for women than men.”
SimiDrey said: “I am excited to be part of this brand. Growing up in the UK, we attended sporting competitions and I bet with my friends but when I came to Nigeria, I discovered there’s a lot of stigma around betting. Betting in Nigeria over time has been mainly for men; women are also smart and we know how to win. I love what Yanga Lotto is doing, I like that it’s inclusive. Even if a person doesn’t know about sports, he or she can participate in raffles.”
According to the company’s Chief Marketing Officer, Clement Okolie, the platform boasts of inherent unique and disruptive features.
On the credibility of results, Okolie stated that the lotto games are based on American Lottery results hence the company has no chance of manipulating winning numbers.
