It’s 2023 and lots of businesses need to see the positive impact a proper online reputation management strategy can do for them in this fast-paced digital age; Ifeanyi Onyeka; a Nigerian PR and Marketing Expert has said. According to him, Online Reputation Management and PR goes a long way into how prospective clients perceive the brand in todays world.
Ifeanyi Onyeka advices Nigerian businesses to intentionally seize the opportunity that comes with the growth and the expansion of their brand through the eyes of consumers.
“For a business which strives to grow, they need to be aware of their public image. A business image can make or break one in the 21st century. Having a great online reputation management is an excellent means to enjoy a beautiful connection with your current consumers and prospects” He said.
He also said that ORM is one of the fastest ways to build trust and credibility around your brand, as people tend to buy from brands that they trust; trust is vital in any business.
“One of the most sought-after elements in a business today is trust, especially is our world today where there are lots of scammers who look genuine on the internet. If you can get people to trust your organization/business without much fuss then you can easily boost and increase sales,” Ifeanyi Onyeka said.
Furthermore, he said that he uses effective online reputation management strategy to build a proper brand image for the businesses he has come across in Nigeria, changing the negative information about them on the internet and build back their respect and increase their sales by 150%.
According to him, Nigerian businesses and even entrepreneurs can begin to cease this opportunity to not be mediocre and just do the bare minimum. Ifeanyi says “if you are really passionate about where you see your brand in the future and want to reap the dividends then Online Reputation Management should be on the fore front of your PR and Marketing as it opens the doors for more great things to come”
Ifeanyi Onyeka is the Co-Founder of Beta Digitals, a 21st century PR and Marketing firm in Abuja, Nigeria. He earned a Bachelors degree from Federal University of Technology Owerri and currently running a Masters in Project Management. He calls himself The Jiggy Entrepreneur which means an entrepreneur with a different style and approach.
