The iconic game show ‘The Price is Right’, is setting up shop in Nigeria, bringing its signature blend of fun, prizes, and competition to local audiences.
Imagine the electrifying atmosphere of a live game show, the thrill of competition, and the chance to win life-changing prizes – all rolled into one. That’s the experience waiting for Nigerians as the iconic game show ‘The Price is Right’ sets up shop in the country. But beyond the glitz and glamour, the show’s producers are looking to tap into something more profound – the Nigerian spirit of competition, love for family entertainment, and a yearning for a brighter future.
“The Price is Right Nigeria is quite different from every other show,” says David Olatubosun Olaegbe, the show’s executive producer.”It’s loaded with opportunities, not just for the contestants, but for brands that identify with the show.”
Olaegbe’s words hint at a production that goes beyond simple entertainment.
This depth was further echoed by Head of Corporate Communications and Sales for The Price is Right Nigeria, Mercy Ebunuta Abua. “We’re not just creating a game show,” Abua explained, “we’re building a cultural phenomenon.” She highlighted how the show caters to the aspirations of Nigerian viewers: “The show offers viewers the chance to win life-changing prizes,something Nigerians deeply desire as they strive for better living standards.”
But the benefits extend far beyond the lucky contestants. “The Price is Right boasts of a loyal fanbase across generations,” says Abua. “This intergenerational appeal creates a unique space for brands to connect with a diverse audience.”
The show’s focus isn’t just on bringing international entertainment to Nigeria. There’s a strong element of national pride woven into the production. “The Price is Right Nigeria is designed to celebrate everyday skills and the competitive spirit that Nigerians are known for,” says Olaegbe. This focus on celebrating what makes Nigerians unique ensures the show resonates with local audiences.
For those who have a knack for guessing the right price and can stay calm under pressure, TPIR Nigeria says registration for the audience is open now. Individuals can visit https://www.thepriceisright.ng/ to secure their spot and be a part of television history. Registration closes on August 15, 2024.
Abua said: “With Smart Cash by Airtel as the headline sponsor, TPIR Nigeria promises to be an unforgettable experience. The audience will witness the excitement firsthand, share the laughter and cheers, and potentially even get called down to compete for amazing prizes – from electronics and appliances to dream vacations and even cars.”
