Ajayi Solomon, the Nigerian media entrepreneur and founder of Tree Money Yard Empire (TMY Empire), has shared insights into the role his company has played in championing digital innovation within Nigeria’s media industry. TMY Empire has been instrumental in shaping the digital landscape, introducing innovative ideas that have revolutionized the way media operates in Nigeria.
TMY Empire, which has been at the forefront of digital innovation for over a decade, reflects Solomon’s foresight and commitment to embracing the digital revolution early on. This vision has allowed the conglomerate to make significant strides in a highly competitive environment. One of the notable outcomes of this vision is TMY News, a platform that is reshaping public engagement and interaction, becoming a major player in the information sector.
Ajayi Solomon’s background in computer studies played a crucial role in the establishment of TMY Empire. He recognized the potential of digital transformation early in his life and used his expertise to build one of Nigeria’s most successful digital media brands. In 2011, when he started TMY Empire, he had a clear vision of becoming a solution-provider in the digital media space. His early exposure to social media and computer studies gave him the foundational knowledge needed to navigate the evolving digital landscape.
In 2022, TMY Empire expanded its influence by signing Ghanaian Afrobeat artist Ay Poyoo to its record label, demonstrating its commitment to nurturing talent within the digital realm. Ay Poyoo is set to release his debut album under the Tree Money Yard Empire Record, showcasing the platform’s ability to support emerging artists.
Ajayi Solomon’s technical expertise and his recognition by major digital platforms like Facebook and Google have further cemented TMY Empire’s position as a leader in the Nigerian media industry. As a verified business partner with Meta, Solomon has access to innovative ideas and connections within the digital technology sector, contributing to TMY Empire’s ongoing success.
TMY News, a key component of TMY Empire, boasts over 17 billion Google search results in just 30 seconds, making it the most keyword-searched news platform in Africa. This level of digital recognition speaks to the company’s impact on the media landscape. Solomon proudly states that TMY Empire should be regarded as one of the biggest digital media houses in Nigeria, with its extensive reach and influence.
The success of TMY Empire can be attributed to its focus on enhancing value in the media business value chain, redefining quality, and providing high-quality content. Ajayi Solomon believes that TMY Empire’s impact in Nigeria is one of the longest-running and most significant, contributing to the digital transformation of the country’s media industry.
“Our impact, especially in Nigeria, should be considered as one of the longest-running digital media companies,” Solomon asserts. “We are confident in ourselves because we know our impact is flowing out there.”
