Three Crown milk has created a platform for people to celebrate their mums for their sacrifices and efforts as part of its 2021 Mother’s day campaign.
According to the firm, the campaign, which will run from 4th March – 14th March 2021, focuses on recognising and appreciating mums, is a testament that Three Crowns milk acknowledges mums as the ‘Heart of the Home’.
Speaking about the campaign, the Marketing Manager, Three Crowns, Omolara Banjoko, said the campaign will feature quite a number of exciting activities and will reflect the different ways Mums have made sacrifices for their families.
“Mother’s Day is symbolic and has been set aside world-wide to celebrate and appreciate mums; their sacrifices and efforts. For this year’s Mother’s Day campaign, we are asking participants to share pictures that depict sacrifices and heartfelt emotions made by their mums and its positive impact on their lives today.
“They will be given a specific theme each day and would be required to share pictures and heartfelt messages that reflect mum’s sacrifice. At the end of the campaign, the brand will select the most unusual stories and play up the role of the brand as well as the role of the family members in surprising mums and ensuring that they feel appreciated on Mother’s Day” Banjoko said.
On her part, the Brand Manager Three Crowns, Chioma Otisi-Igwe, stated that as Nigeria’s leading low cholesterol milk brand, Three Crowns has nourished mothers and their families for more than 30 years with essential vitamins and minerals that support their well-being.
She further said: “Mother’s Day (March 14th) will be made special for five selected mums. They will be pampered with breakfast trays, body massage, pedicure and manicure, makeup and photo session courtesy Three Crowns milk.”
