As the music industry continues to witness the birth of rising music stars, the expansion has been described as a welcome development by industry experts across the globe. But as more talents are springing up in the Nigerian entertainment industry, so also are new artistes’ managers.
Many of them have come up with different ideas, styles, and finesses that have redefined talent management and music promotions in the industry. Among them, one name often crops up especially when it comes to delivery in managing contractual issues and undertaking the bookings, promotions, and endorsements for an artiste is Ndulue Kenechukwu.
“Being a 90’s child, I couldn’t have asked for better as I witnessed the world change at a tremendous rate, including the discoveries, inventions, and population boom closely connected to natural calamities,” he added.
Reflecting on his journey in the entertainment industry, he said though he has been in the industry for just three years, his dealings and exposure has taught him that talent without proper branding cannot guarantee the success of any music artiste.
“I have been in the entertainment industry for three years, and it’s been a journey of ups and downs. But I have come to realize that talent is all good, but proper branding of the talent is what will likely guarantee success.”
Meanwhile, since coming into the industry, the talent manager cum philanthropist said he has worked with quite several artistes, but Berri Tiga and Twin Obo are his major projects for now, and that he has a long-term project that would enable both parties to achieve some key goals and visions, one of which is to release an album by 2023.
Explaining his entertainment roles, he said, “A talent manager is generally concerned with everything that has to do with an artiste. He or she is tasked with making decisions ranging from contractual issues, bookings, promotions, endorsements, and many more for the artiste while a promoter is solely concerned with the promotion of an artiste’s music or project.”
