Adidas scores success with pink Germany shirt
Derided at its unveiling, Germany’s pink-and-purple away kit has become the breakout style star of Euro 2024, where it has added a splash of colour to the stands at the host’s fixtures.
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Mourinho Models For Adidas In New Campaign
Former Chelsea, Manchester United and Real Madrid coach, José Mourinho, has taken his Special One tag another notch, partnering with Adidas Originals and JJJOUND for a special collaboration. The partnership creates a
Adidas investigating corruption allegations in China
German sportswear giant Adidas has launched an investigation into alleged large-scale bribery in China after senior employees were accused of embezzling millions of dollars, the Financial Times reported Sunday. A letter, allegedly
Adidas reports 2023 loss on Kanye fallout
Adidas on Wednesday reported a loss in 2023 due to the fallout from the end of its tie-up with Kanye West, but the company insisted it was starting to turn its fortunes
Kanye West Accuses Adidas of Selling “Fake” Yeezy Sneakers
In a series of Instagram posts and a video on Monday, Kanye West, launched accusations against his former footwear collaborator, Adidas. Kanye, legally known as “Ye”, claimed that the company was selling
Adidas Sells $565M Yeezys After Cutting Ties With Kanye West
Adidas has sold a batch of unsold Yeezy shoes for $565 million, according to a report by the Financial Times. Adidas ended its partnership with Kanye West in October 2022 after the
Adidas posts loss as Kanye West split ‘hurts’ business
German sportswear giant Adidas reported Friday a hefty first-quarter loss, acknowledging its split from controversial US rapper Kanye West was "hurting" its bottom line.
Adidas And Puma: Give Your Children Platform To Express Gifts And Talents
Sam Adeyemi said: ‘’You will only shine in the area of your gifting.’’ Everyone has been given an innate gift to do something unique that no one else can do; everyman is
adidas Takes Lagos by Storm with New Flagship Store at Victoria Island
Adidas, the iconic sportswear brand, has just opened its flagship store in the bustling city of Lagos in Victoria Island and this has left quite a mark on fashion and sports enthusiasts
ADIDAS opens flagship store in Lagos
Global sports brand, ADIDAS has opened a Flagship store in the heart of Victoria Island in Lagos, Nigeria, revealing the brand’s commitment to local culture, community and innovation. The adidas Lagos Flagship
Adidas Stuck With Yeezy Gear After Dropping Kanye
Adidas said Wednesday it was still weighing what to do with its huge inventory of Kanye West's Yeezy products after it ended its partnership with the controversial rapper.