PUBLICATION DATE 13 January 2021
PROJECT Request for Proposal for a “PUBLICITY PARTNER FOR THE LSETF-UNDP EMPLOYABILITY SUPPORT PROGRAM”.
RFP REFERENCE NO. PAT/RFP/ESP/2021/001
- BACKGROUND/INTRODUCTION
The Lagos State Employment Trust Fund (“LSETF”) in collaboration with the United Nations Development Program (“UNDP”) created the Employability Support Program (“the Program”) with the main objective to increase the pool of skilled manpower in order to alleviate the acute shortages of employable labour in Lagos State, by quipping them with relevant skills that cut across sectors, including but not limited to: Technology, Education, Health Care, Construction, Creative Art, Transportation & Logistics, and Business support.
PaTiTi Consulting (“PaTiTi”) is a firm focused on skills development and capacity building for youths across Africa, working in partnership with public and private sector organizations. Pursuant to the foregoing, PaTiTi is currently engaged by the LSETF (“Lagos State Employment Trust Fund”) serving as its Technical Partner responsible for the identification of Industry skill needs, Curriculum development and Certification, Vocational training center (VTC) engagement, beneficiary training (2, 000 beneficiaries/trainees), beneficiary apprenticeship and job placement for sixty percent (60%) of successful trainees, partaking in the Program.
Consequently, PaTiTi is currently accepting proposals to satisfy the need for a publicity partner offering media planning, digital, branding, PR, communication and advertising services to create awareness, boost visibility, extend reach and draw focus to the Project.
- OBJECTIVES/GOALS
- Implement and promote the Program.
- Promote and showcase the Project’s impact story in Lagos State
- Ensure the Program’s targeted audience, understand the core mandate of the Program. 4. Increase Employability Support Program’s brand awareness and grow the Program’s social media following.
- SCOPE OF SERVICES
The award will be made, based on the best value proposition and professional capacity which must include possession of full-service, in-house capabilities for marketing, creative services, production, media planning and placement, direct response and research.
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The selected firm will be responsible for the development and implementation of a comprehensive and cost-effective marketing plan. Services will include but shall not be limited to the following;
- Public Relations Management; Continuous development and implementation of comprehensive communications using traditional/non-traditional media to reach the general public and target audience.
- Stakeholder Engagement.
- Lead media strategy and campaign.
- Brand Development & Promotion.
- Media & Publicity Management.
- Digital Marketing & Communications; Create and drive 0nline marketing campaign, attract social media followers, Search engine optimization (increase SEO presence).
- Production of Creative Materials; Design layout for publications and media materials, Create brochures and other required promotional items, Incorporate approved logos and standardize the layout on current materials, providing print and electronic templates of same, Provide original artwork and layout designs for brand outreach, educational materials, and web page.
- Brand Awareness & Acceleration;
- Provide photography and videography services
- Provide other ancillary communications and/or marketing-related support services as/when required.
- PROJECT DURATION.
- The project duration is 20 Months.
- The selected publicity partner will provide services on a rolling basis throughout the lifecycle of the project.
- SUBMISSION OF PROPOSALS.
The RFP will be posted on our social media platforms. The RFP will be available for download from Wednesday, 13 January 2021.
Respondents/Bidders to this RFP must submit one soft copy of their proposal. Responses must be received no later than Saturday 16, January 2021. Responses should be clearly marked “RFP Publicity/Marketing Services” and mailed/delivered to the contact information provided below;
Delivery Address PaTiTi Consulting, LCA Building, 1a, Remi Olowude, Off Second Round About, Lekki Phase 1, Lagos State, Nigeria.
Contact Email proposals@patiti.com
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SECTION 2; CRITERIA FOR SELECTION
All proposals will be reviewed and evaluated by a committee of qualified selected personnel. The committee will recommend the firms that most closely meet the requirements of this RFP and satisfy PaTiTi’s needs.
Bidders are advised/reminded to:
- Carefully review all listed requirements to ensure compliance with the RFP. 2. Submit their proposals in the prescribed format, within the stipulated timeframe.
- EVALUATION CRITERIA (MAXIMUM SCORE OF 600 POINTS)
The following areas of consideration will be used in making the final selection:
Maximum Points
1 The competitive cost of services 50
2 Company’s Competence, proposed resources and experience
100
(operating continuously as a publicity/marketing agency for a minimum period of 20 months).
3 Demonstrated understanding of PaTiTi’s requirements 100 4 Customer/Work experience references (at least 3 preferred) 50
5 Clear metrics and evidence demonstrating how performance is
200
established and measured throughout the contract period
6 Presentation 100 Total 600
- ANTICIPATED SELECTION SCHEDULE
The Request for Proposal timeline is as follows:
- Request for RFP: Wednesday 13, January 2021.
- Deadline for Bidders to submit their proposals: Saturday 16, January 2021 (Midnight). 3. Selection of Top Bidders / Notification to Unsuccessful Bidders: Tuesday 19, January 2021. 4. Start of Negotiation: Wednesday 20, January, 2021.
- Contract Award / Notification to Unsuccessful Bidders: Friday 22, January 2021.
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APPENDIX A: TECHNICAL PROPOSAL
Bidders must complete all sections for which information is requested. If a question is not applicable to the supplier, do not leave it blank—respond with N/A. Responses should address the question but be as succinct as possible.
A-1 General Company Overview
- Please provide a company profile that outlines your key competencies and approach support this Program.
- Please include an overview on what sets you apart from other bidders.
- Please detail your approach to progress monitoring, reporting and communication with PaTiTi’s project management team.
- Provide list of at least three (3) verifiable professional references from similar clients.
A-2 General Capabilities and Qualifications
- Demonstrate minimum of three (3) years’ experience providing the scope of services required. • Demonstrate prior knowledge and experience of all aspects of providing digital, PR and brand services on projects of a similar scale.
- Demonstrate adequate personnel and facilities necessary for the services required. Also demonstrate the ability to support the project at all times; list the experience and role of dedicated team members who will work on this account (include their educational qualifications, experience, roles and responsibilities).
- Provide list of at least three (3) verifiable professional reference from similar clients.
A-3 Solution and Approach
- Please include your proposed work plan
- Please include a thought starter proposal for ideas and strategy on how to execute the objectives listed above.
- For advertising, please include rough executions for traditional advertising, commercial or video development, print advertisements, web design, and social media campaigns. For this proposal, use a target audience of between 18-45 (Print executions should be mounted on a board no larger than 8.5 x 11 inches. Please do not identify the agency on the front of the board. E-files are acceptable)
- Please include a sample plan that outlines recommended media buys to reach a traditional aged target audience (18-45) and a non-traditional or adult learning environment. • Please provide examples of at least one multi-platform campaign (digital, advertising, print ad, billboard, TV commercial, new media) completed within the past two years for a similar client. • Please provide capabilities of the agency’s media department and practices used to ensure efficient and effective media placement.
- Please describe the capabilities of the agency’s production department and practices used to minimize production costs and maximize efficiency of production.
- Please indicate any production that is outsourced.
- Please describe the methodology to justify creative and media investments and describe how an ROI is established and measured.
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APPENDIX B: COST SECTION FORM
Bidders must complete all sections for which information is requested. If a question is not applicable to the supplier, do not leave it blank—respond with N/A. Responses should address the question but be as succinct as possible.
B-1 Please provide billing and expense breakdown. Please note that PaTiTi does ask for full disclosure in markup fees in order to better understand the cost and value of an agency/firm’s services. Cost Proposal should be comprehensive and all costs itemized.
B-2 Please provide a twenty (20) month plan with proposed cost estimates PCM (per calendar month) of activities; This base cost should include all anticipated costs (travel, client consultation, activities) required to reach the deliverables stage.
B-3 Please include the types of analytics that will be used to track the impact for each of the advertising mediums.
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APPENDIX C: SUPPORTING DOCUMENTS
- Evidence of registration with Corporate Affairs Commission (CAC).
- Corporate profile of company, services and affiliation
- An affidavit that all documents submitted are genuine and verifiable
- Curriculum Vitae of at least 5 key professional staff
- Evidence of at least three (3) similar jobs executed in the last three (3) years including letters of awards and reference letters
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