A communications consulting firm, Chain Reactions Africa, has emerged as a winner at the 2024 SABRE awards, clinching seven awards for championing efficient and effective public relations campaigns.
These campaigns have earned Lagos State Governor, Babajide Sanwo-Olu, a diamond SABRE award for the use of public relations to tell the story of his administration’s achievements and Managing Director (MD), Lagos Metropolitan Area Transport Authority (LAMATA), Abimbola Akinajo, as CEO of the year 2024 for the Lagos Blue Rail initiative.
Chain Reactions Africa also secured global honours for the Lagos Blue Rail initiative and was recognised for the dexterous use of public relations to enable citizens.
Receiving the awards,Managing director/ Chief Strategist of Chain Reactions Africa, Israel Opayemi, said: “These awards are a reflection of the brave and brilliant creative work we do at Chain Reactions Africa.
“To emerge as the highest winner at the 2024 edition of the award with seven SABRE Awards is humbling as well as exciting for us at Chain Reactions Africa. We are immensely proud to be honoured on such a global platform like the SABRE awards which is the holy grail of Public Relations globally, as the awards programme is dedicated to benchmarking the best
PR works across the globe.”
“I am making a three-fold dedication of these multiple trophies to our clients who believe in us, my team members who do the brave works relentlessly and our dear country Nigeria. 10 years ago, we were at the SABRE Awards in Miami, Florida in the United States watching and applauding as winners took turns on stage. 10 years ago, we were asking for a seat at the table.
Today, we are sitting in creative resplendence at the head of the table and we are flying the Nigerian flag on the global stage. We are now a territory of reckon and relevance in the global PR space.”
He noted that the organisation’s success at the awards was largely dependent on their clients’ faith in delivering their craft effectively.
The organisation emerged winner in the Diamond SABRE award category for superior achievement in reputation management, ‘The Hack – Expand Your Hustle’ campaign for 9mobile. Winning also in the crisis and issues management practice area category for its role in handling the issues and managing the crisis associated with the fuel subsidy removal and the employee communications category for its ‘Next Era of Happiness’ campaign for Pladis Foods Nigeria Limited during its rebranding exercise and name change from A& P Foods Limited.
In his reaction, President and Chairman of Council of the Nigerian Institute of Public Relations (NIPR), Dr. Ike Neliaku described the awards by Chain Reactions Africa as “a harvest of honours for Nigeria”.
He thanked the Chain Reactions Africa team for their outstanding works saying, “thank you for making us proud.”
