Ijeoma Josephina Otabor, popularly known as ‘Phyna’, winner of Big Brother Naija Season 7 (Level Up), has taken action against sponsors who allegedly failed to fulfill their prize commitments.
READ ALSO: Ex-Winner Phyna Accuses BBNaija Of Withholding Money
In an open letter addressed to MultiChoice Nigeria, her representatives at the Practitioners of Content Creating, Skit-making, and Influencers Guild (PCCSIGN), demanded an urgent resolution for the outstanding debts owed to her.
The letter, posted to Phyna’s official social media accounts, highlights the prizes owed by Quidax Global, Seven-Up Bottling Company (Pepsi), Travelbeta, and Evans Industries (Unik Soap), which were promised to her as part of her winnings from the reality TV show held from July 23rd to October 2nd, 2022.
Representing the interests of its members engaged in Content Creating, Skit Making, and Influencing, PCCSIGN emphasizes the importance of sponsors upholding their commitments to winners of the Big Brother Naija franchise.
Failure to do so not only tarnishes the reputation of the sponsors but also undermines the integrity of the show itself, questioning the legitimacy of the prizes awarded.
Mr. Micheal Obinna Nwabufo, the Acting National President of PCCSIGN, has urged MultiChoice Nigeria to prioritize the matter and collaborate with them to ensure she receives the prizes rightfully due to her.
The letter emphasizes the need to swiftly resolve the issue and uphold the integrity of the Big Brother Naija franchise.
The ball now lies in the court of MultiChoice Nigeria and the sponsors in question to address the concerns and take concrete steps towards resolving the issue.
As the story unfolds, all eyes will be on how the sponsors respond and whether they uphold their commitments to the Big Brother Naija winner.
— UNUSUALPHYNA (@unusualphyna) April 8, 2024
