Cadbury Nigeria Plc (a subsidiary of Mondelēz International), producers of the TomTom, has been announced as the official sponsor of Nigerian Idol Season 8.
Executive Head of Content and West African Channels at MultiChoice Nigeria, Busola Tejumola, said the music reality show continues to offer a unique platform for artistes to showcase their talent to a growing local and continental audience.
Speaking in a similar vein, Category Lead (Gum and Candy), Cadbury West Africa, Morolake Emokpaire, said, “we are excited partner with MultiChoice Nigeria to sponsor Nigerian Idol and build momentum with our investment in Nigeria’s music talent.”
She added the sponsorship is in line with its social mission to discover, nurture and showcase young creatives.
On her part, Brand Manager (Gum & Candy), Cadbury West Africa, Joan Odafe, added, “as part of our commitment to support young, aspiring talents, we will work with the first runner-up to further hone their music abilities. Through the programme, our team and partners will guide the individual through a bootcamp, as we provide the relevant promotional media benefits to support the growth of their music career.”
The show kicked off on April 23, with live performances starting on May 28. The grand finale will be shown on Africa Magic Showcase, Africa Magic Urban, and Africa Magic Family every Sunday for the next nine weeks, beginning on July 16. The official Channel of the show would also be accessible on DSTV Channel 119.
