Meta on Monday announced the launch of two new monetisation features for Facebook creators in Nigeria and Ghana.
The features – In-Stream Ads on Facebook and Facebook Ads on Reels – will enable creators to earn money for crafting original videos and cultivating community, Meta said in a statement.
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Meta’s Global Partnerships Lead, Africa, Middle East, and Turkey Moon Baz said the company was inspired by African creators who use Facebook to tell their stories, connect with others, and bring people together.
“This expansion will empower eligible creators in the vibrant creative industry across Nigeria and Ghana to earn money, whilst setting the bar high for creativity across the world and making Meta’s family of apps the one-stop-shop for all creators,” Baz said.
How Facebook In-stream Ads & Ads on Facebook Reels work
Meta said the features are available from Monday, July 1 to enable eligible creators in Nigeria and Ghana will be able to earn money for their video and reels content, with support in over 30 languages globally.
To use either product, creators must pass and remain compliant with Facebook’s Partner Monetisation Policies and Content Monetisation Policies, including a minimum age of 18 years old.
Additionally, for in-stream ads creators must meet certain eligibility requirements such as having a minimum of 5,000 followers.
In-stream Ads can play before, during, or after on-demand videos, whether it’s pre-recorded content or when publishing a recording of a previous live stream.
Types of In-stream Ads include Pre-roll Ads that play before a video starts, while Mid-roll Ads are ads that play during videos.
Image Ads are static image ads that display beneath the content and Post-roll Ads are ads that appear at the end of videos.
Meta said Ads on Facebook Reels integrate seamlessly into original Reels, enabling creators to get paid based on the performance of their original reels while entertaining fans.
