The National Broadcasting Commission (NBC) has licensed former Editorial member of THISDAY Newspapers, Idowu Sowunmi, to operate Nigeria’s inaugural children’s television station.
The facility, to be sited in Lagos State, is meant to cater explicitly for the entertainment and educational needs of the country’s youngest citizens, whose programming would include a range of locally-produced and international contents, comprising cartoons, educational shows and live-action series.
In a statement, yesterday, Sowunmi promised that his company, Three Tees Entertainment Limited, would be committed to providing high-quality and age-appropriate content that promotes learning, creativity and positive values.
According to him, the birth of the station marks a significant milestone in Nigeria’s broadcasting landscape, with a profound impact on children nationwide.
Sowunmi, who is the company’s Chairman/Chief Promoter, said: “We are honoured at Three Tees Entertainment Limited to pioneer this initiative.”
“We are dedicated to creating a platform that inspires, educates and entertains Nigeria’s future leaders. We’re also coming up with the First Children’s Radio as soon as we secure the necessary approval.
“Available demographic records indicate that ages zero to 14 years account for more than 44 per cent of Nigeria’s total population, that’s about 100 million. Our focus is to give this huge population a voice, a veritable platform to express themselves, and make meaningful contributions towards overall societal development.”
