The National Agency for the Control of AIDS (NACA) trained members of the National Youth Service Corps (NYSC) and selected interns as part of its ongoing efforts to engage the youths in the fight against HIV/AIDS and harness the power of social media for impactful advocacy.
The workshop was aimed at equipping digitally savvy youths with essential skills that would enable them to create impactful social media content.
In her welcome address, the Director General of NACA, Temitope Ilori said that social media is very critical in communication, advocacy, and community engagement.
Ilori who was represented by Toyin Aderibigbe, Head of Public Relations and Protocol at NACA, emphasized NACA’s commitment to utilizing social media to amplify its message, disseminate vital information, and promote meaningful dialogue on HIV/AIDS-related issues.
“In our increasingly digital world, social media has emerged as a powerful tool for communication, advocacy, and community engagement.
“Its reach knows no bounds, transcending geographical barriers and connecting us to individuals from diverse backgrounds. As we gather here, we recognize the tremendous potential that lies within this room.
“You, the vibrant and digitally savvy youths, represent a generation that is intimately familiar with the language of social media – a language that holds the key to reaching and engaging large audience like never before.”
The NACA boss added:“Utilizing the power of social media is a necessity for the agency in raising awareness about prevention methods, combating stigma and discrimination and in promoting access to testing and treatment services, social media provides us with a platform to make a tangible impact.”
The workshop focused on crafting content that prompts tangible social behavior change, aligning seamlessly with NACA’s goals.
Participants were equipped with tools and knowledge to develop content that captures attention and inspires action within communities.
By the end of the workshop, participants emerged as skilled content creators and volunteer advocates for NACA’s initiatives.
Also, they were encouraged to carry NACA’s message with pride and conviction, leveraging their reach and influence on social media platforms.
