Social media platform, Meta and Pulse Nigeria have announced the launch of ‘Creators of Tomorrow,’ a first-of-its-kind campaign that spotlights five emerging creators in Nigeria, who are turning what they love into what they do and sparking a new wave of creativity/community on Instagram.
The spotlighted creators represent various creative industries, including lifestyle, comedy, dance and art.
Their inspirational journeys will be amplified through the strategic collaboration with Pulse, providing a platform to showcase their creative journey and inspiring a fresh movement of creative content online.
Corporate Communications Manager for Sub-Saharan Africa, Meta, Oluwasola Obagbemi, said: “At Meta, we are thrilled to spotlight these creators, who are using Instagram to express themselves in new ways, build community and bring people closer to the things they love,
“Every day, we are inspired by the level of creativity and talent in Nigeria and across Africa, who are innovating, using reels and short-form video content formats, as well as those leveraging and exploring new content formats. We are committed to helping them grow their audience and are excited to work closely with these creators as they unlock fresh content and new possibilities for the future.”
The spotlighted Creators of Tomorrow include Isaac Olayiwola (Layi Wasabi); Tobe Ugeh (Tobeszn); Ifeoluwa Afolabi (Iphe); Rodney Odinakachi (Rodney) and Love Pever.
Speaking on the collaboration with Meta, Managing Director, Pulse Nigeria, Fiona Weeks, stated: “Over the years, Pulse Nigeria has established a commitment to creative collaboration. Through our platforms and events, we’re always seeking out and supporting local creativity. This collaboration with Meta provides just such an opportunity.”
