Managing top multiple artistes’ collaboration

Top label and project manager, Gbemiro Daniel has discussed some of the challenges of being project manager to renowned artistes.

Gbemiro, who is currently a label manager at Sony Music Entertainment West Africa, shared some of his most challenging experiences in the industry.

He noted that ensuring a collaboration between top multiple artistes could be very challenging.


“One challenging project involved managing a high-profile collaboration between multiple artists with conflicting schedules and creative visions,” he disclosed.

“To navigate this, I facilitated open communication channels, negotiated compromises where necessary, and established clear roles and responsibilities to ensure alignment and accountability. Through proactive problem-solving and effective conflict resolution, we were able to overcome obstacles and deliver a successful project that exceeded expectations,” he said.

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