Co-founder and Chief Executive Officer (CEO) of Aurally, a revolutionary music streaming platform, Meshack Ishaya, has challenged Nigerian youths to be creative and not to feel let down by the common traditional bottleneck that does not promote their ambition and aspiration.
Ishaya stated this at the ‘Incredible Music Festival (IMF)’ put together by MI Jude Abaga in Jos, Plateau State.
According to him, Aurally is a platform built on the foundation of Web3 Algorand blockchain technology, which empowers creatives to reclaim ownership of their work and connect directly with their fans in a transparent and equitable environment.
He explained that the platform also empowers creatives with tools and technology they need to thrive, including real time rewards, smart contract royalties and enhanced discoverability, offering fans a curated selection of music from emerging and established artistes, as well as opportunities to engage with their favourite creatives through comments, likes and exclusive content.
Ishaya lamented lack of equity and justice for creatives, adding that Aurally makes people live their dreams and know that it’s possible for them to make it while having fun.
He added: “We are now launching the music aspect and onboarding other types of creatives from visual artistes to video artistes and a lot more coming down in the second quarter of this year. This is the first time we are bringing out the product and unveiling it live at the IMF.
“We intend to take all the creatives at the current IMF reading from 1,000 to 5,000 onboarded from today to the end of the festival. We participated last year in Algrond blockchain and Aurally won the first price of $60,000. With our integration of Web3 blockchain technology, we are shaping the future of music streaming, ensuring security, transparency and fairness for all stakeholders.”
