Franca Choice: Empowering couples and celebrating family values

Francisca Isioma Echefu, known as Franca Choice, continues to inspire through her diverse and impactful work. As a Global Brand Ambassador, Event Host/MC, Certified Family and Couples Therapist, and Author, she has made significant strides in various fields. Her entrepreneurial ventures, including her fashion line featuring Ankara peplums and waist trainers, have earned her the title #QueenPeplum.


Francisca’s dedication to family values is evident through her initiative EveryKoboVentures (EKV), which helps families save for festive seasons by providing foodstuffs worth more than their savings or cash back without added interest. Additionally, she founded Bedmatics101, a platform dedicated to helping married couples, especially Christian couples, achieve fulfilling intimate relationships. Through this platform, she offers daily tips on social media, digital courses, and books, reaching millions worldwide.

Expanding on her commitment to marriage and family, Franca introduces “Real Conversations, Real Wisdom: Bedmatics101 on the Streets.” This innovative series takes to the streets of England to interview real couples, delving into their marriage journeys and uncovering the secrets to their success. Each episode features a new couple sharing unfiltered experiences, offering valuable insights into what makes their relationships thrive. Whether discussing communication, conflict resolution, or building trust and intimacy, these stories provide inspiration and practical advice for couples at every stage of their journey.

Francisca’s personal life reflects her professional values. Married for 16 years and a mother of four, she shares her family’s experiences through comedic skits on social media under the hashtag #TheChoiceFamilyTV, capturing the joys and challenges of a 21st-century African family in the UK. Looking ahead, Franca is set to launch a Libido Booster for Married Couples in June, further enhancing her contributions to marital relationships. Additionally, her annual 30-Day Virtual Prayer Marathon on TikTok and Facebook continues to empower women worldwide to unite in prayer for their husbands.

Join Franca Choice on this journey of empowering couples and celebrating family values through “Bedmatics101 on the Streets” and other initiatives. Tune in, join the conversation with #Bedmatics101, and be inspired to build stronger, healthier relationships. Through her varied and impactful endeavors, Franca Choice remains a beacon of innovation, family values, and community support.

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