FPL Media, an out-of-home advertising firm, has escalated its operations in Lagos with the launch of three new bridge panels on the island, targeting key urban thoroughfares to maximise visibility for client advertisements.
These panels, strategically positioned in high-traffic areas including Osborne Road, Marina, and Onikan, near landmark locations like the Nitel Building and Muson Center, are designed to offer optimal exposure in one of Africa’s busiest metropolitan environments.
The Chief Executive Officer of FPL Media, Lanre Ashaolu, articulated the company’s vision, saying, “Our goal has always been to merge innovation with efficiency. These new panels not only enhance our portfolio but also deepen our engagement strategies, helping brands to stand out in the competitive market of Lagos.”
He said this expansion is a part of FPL Media’s continuous effort to innovate and lead in a sector that thrives on the ability to capture the fleeting attention of consumers.
Ashaolu noted that the company has been a pioneer in integrating technology with traditional media channels to offer robust marketing solutions that deliver measurable results.
Experts in advertising and urban development cite that the placement of new advertising platforms in significant city spots can drastically improve brand visibility while supporting the urban aesthetic and economic vitality.
With this strategic move, FPL Media reaffirms its commitment to advancing the out-of-home advertising landscape in Nigeria, promising an increase in both brand visibility and consumer engagement for its clients.
“As Lagos continues to grow, both in population and commercial importance, FPL Media’s latest installations are poised not just to shape the skyline, but to also redefine how brands communicate in one of the world’s most dynamic emerging markets,” Ashaolu stated.
