Knorr, Nigeria’s leading seasoning brand, has during the yuletide season spread some love with servicemen whose hard work is often times overlooked.
Through the Share The Good campaign, the brand gave out gift boxes to the unsung heroes who sacrificed their holidays for public service. This initiative is Knorr’s way of showing gratitude to these Nigerians who have left a lasting impact through their sacrifice.
Knorr’s representatives were seen across different cities in Nigeria including Asaba, Enugu, Port Harcourt, Abuja, and Lagos giving specially curated Knorr gift boxes to Medical Staff, Traffic Wardens, Road Sweepers, the Nigerian Police Force, Neighborhood Watch, Federal Road Safety Commission (FRSC), Uniformed Securities, and Civil Defense Officers.
The brand, building on it’s Eat For Good campaign, gave out gift boxes containing nutritious dishes and Knorr seasonings among other things. The servicemen expressed excitement while receiving the gifts.
Brand manager, Knorr, Arinze Madeumere, said, “The opportunity to contribute positively to these lives was there and we’re glad we took it. The success of Knorr’s Share the Good reaffirms our belief in the power of good food, and its ability to create meaningful connections. This is just one of the many things we have in store as we will continue to educate and connect with consumers as we share the Eat for Good message.”
