In a bid to improve life quality through food content, food and beverage brand Knorr has said that with locally sourced vegetables, individuals can begin to make quality and healthy life choices.
The firm said this during the commemoration of the World Eat for Good Day which took place recently in Lagos. The event also featured the unveiling of 14 Eativist.
Category Manager, Nutritions, Unilever West Africa, Damilola Dania, said that the Eativists are people who believe in incorporating vegetables into their meals and consciously opt for options that benefit both themselves and the planet, inspiring others to do the same.
She said eating well is an important part of living a healthy and quality life, adding that the Eativists campaign is a lifestyle that influences people to make better food choices. “The aim is to drive behavioral change within the community for health. We believe that healthy eating improves one’s quality of life, which avails the mental and physical capacity to function better. It also means you are responsible with your consumption and make better eating choices. Knorr gives you the inspiration to create fantastic meals,” she said.
Explaining the criteria in selecting the Eativist, she said diversity of opinion and followers, age group, behaviour and personality were factors considered.
Brand Manager, Knorr, Arinze Madumere, emphasised the significance of the Eat for Good movement. He said, “At Knorr, we believe that what is on your plate has an impact, not just on your personal health, but the environment as well. We have strategically chosen Eativists to inspire people to eat a wider variety of foods, more vegetables, more plants, and less meat. With these small, significant changes, we can optimise our health and improve environmental sustainability.”
One of the Eativists, Gbubemi Fregene, popularly called Chef Fregz, said eating healthy is a lifestyle, adding that as chefs they have a responsibility to cook with intention. “Knorr is promoting a lifestyle that encourages using quality fresh ingredients and infusing vegetables so you are eating regularly but in a healthy way.”
Actor, Emmanuel Taymesan, said he is learning how to use affordable recipes to create great food and make healthier choices, which he communicates to his community.
Other Eativists on the project includes; Diary of a Kitchen Lover, Anu Bakre, Mory Coco, Chef Derin, Chef Cupid, Kayla Oniwo, Ihuoma Ejiofor-Sulieman, Nancy Umeh, Zeelicious, Chef Roux, Tobi Bakre and Dr Roberts.
