In commemoration of the 2024 Africa Day, MultiChoice has emphasised the role of education in cultivating and sustaining talents in the African entertainment industry.
According to the company, the continent is filled with unrealised potential, and it is pertinent that organisations address Africa’s education challenge to ensure that skills that students gain are directly relevant to their future development, and that of the continent.
Aligning with the 2024 Africa Day theme, “Educate an African fit for the 21st century,” the company said it remained committed to equipping aspiring industry professionals with the “sustainable education” it would take to thrive in the rapidly changing film and television sector, through the MultiChoice Talent Factory (MTF) initiative.
“An MTF survey has found that around 92 per cent of MTF Academy graduates go on to work in the creative sector. Many of these young professionals go on to careers at MultiChoice, which bills itself as “Africa’s most-loved storyteller,” said MultiChoice West Africa CEO, Mr John Ugbe.
“This level of absorption demonstrates another benefit of education in the African development journey: it unlocks the massive potential of the continent’s youthful population.
Education is what will transform Africa’s 400 million young people aged between 15 and 35 into a generation of doctors, lawyers, financiers, engineers and media professionals,” he added.
Africa Day is celebrated yearly on May 25, in commemoration of the foundation of the Organisation of African Unity in May 1963.
