The first notable aspect of Apple’s Vision Pro headset is its relatively comfortable design, considering it resembles a pair of large ski goggles on your face.
Following the launch of the highly anticipated and expensive mixed-reality headset, it appeared to have some distinctive features. Unlike many existing headsets, Apple has separated the battery, alleviating the weight on your head. However, this means the battery needs to be placed beside you and connected via a cable.
The user experience aligns with Apple’s classic minimalist style. Once you put on the headset, you perceive the room around you, not through glass, but through the numerous built-in cameras. This is crucial for the “mixed-reality” encounter, where digital content is projected onto your surroundings.
By pressing a single button located on the top right-hand side of the glasses, familiar app icons, recognizable from iPhone usage, appear. Currently, these include iMessage, photos, and Apple TV, with more expected as developers create additional ones.
After that, the entire experience revolves around gesture control. The headset tracks your gaze, so when you focus on an app and pinch your thumb and forefinger together, it opens.
The headset’s cameras enable the recording of 3D videos.
Using a physical dial, you can adjust the level of immersion by increasing or decreasing the size of the content you’re viewing. It can occupy the entire room or appear as a TV screen superimposed on your wall.
Regardless of how immersed you are, you can still see someone if they walk in front of you in real life.
When it becomes available for sale next year, it will likely retain its position as the most expensive headset on the market. Bloomberg reported that Apple aims to sell 900,000 units within the first year.
So, who is the target audience for this headset?
Apple seems to be employing clever marketing tactics here, although it remains uncertain whether they will be effective. Traditionally, mixed-reality headsets have targeted gamers and promised grand, extravagant experiences.
