In a groundbreaking collaboration, the African Tourism Board (ATB) and the African Food Network have partnered to promote the African Food & Drinks Festival (AFDF). This is a periodic event dedicated to promoting and celebrating African food culture to a global audience. With food exhibitions, showcases, competitions, and cultural performances.
This exciting venture aims to showcase Africa’s rich cultural heritage and diverse tourism offerings on a global stage by offering attendees an immersive experience of the diverse culinary landscape of Africa.
The African Tourism Board, renowned for its dedication to advocating Africa as a premier tourist destination, has joined hands with the African Food Network, a platform celebrating African cuisine and culture. Together, they will undertake joint marketing initiatives, event participation, and networking opportunities to elevate the AFDF experience.
Dr. Cuthbert Ncube, Executive Chairman of the African Tourism Board, expressed enthusiasm for this collaboration, stating, “We are thrilled to join forces with the African Food Network to endorse the African Food and Drinks Festival and other events to promote sustainability. This festival is celebrating Africa’s rich culinary heritage and diverse tourism offerings. It’s an opportunity to showcase the best of what our continent has to offer.”
Adaji Israel, Head of Events at the African Food Network, echoed Dr. Ncube’s sentiments, emphasizing the partnership’s potential to ignite a passion for African cuisine and culture. “With the support of the African Tourism Board, we’re ready to take the African Food and Drinks Festival to new heights,” Israel stated. “Our goal is to ignite a passion for African cuisine and culture, and with this partnership, we are bringing that vision to life in a big way!”
Backed by the African Tourism Board, the African Food and Drinks Festival promises attendees an unforgettable experience celebrating the richness of African food and culture while also promoting tourism.
